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ABOUT US
To create and support a sustainable farming ecosystem.
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Who We Are
Phayaayara Rice is proudly produced by Jinhong Sahakit Co., Ltd, a family-founded company establishedin 2013 in Thung Samrit, Nakhon Ratchasima—the heartland of Thai Hom Mali rice. From the verybeginning, our mission has been simple: to bring the authentic taste of Thailand’s finest rice to families at home and customers around the world.
Why Choose Us
The Best Origin
Our mill is located in Thung Samrit, Nakhon Ratchasima, one of the most fertile and renowned regions for cultivating Thai Hom Mali Rice, known as the best in Thailand.
Authentic Thai Hom Mali Rice
Every grain comes directly from trusted farmers in the fertile Northeast.
Certified Quality
We comply with strict international standards,including GHP, HACCP, and the Thai Hom Mali Certification Seal—guaranteeing purity, consistency, and aroma.
Farmer Support
We work hand-in-hand with local growers, ensuringfair pricing, knowledge sharing, and long-termsustainability.
Trusted by Customers
From Thai households to international buyers, our rice is chosen for its fragrance, taste, and consistent quality.
Sustainable Production
Our factory operates with solar energy during the day, reducing carbon emissions and ensuring a cleaner, more sustainable production process. When you choose Phayaayara
Supporting Farmers, Building Communities
Our strength lies in our close connection with farmers. By sourcing directly from local producers, we support rural livelihoods, reduce unnecessary middlemen costs.
" Send us an email — we’d be happy to connect. "
Supporting Farmers, Building Communities
Our strength lies in our close connection with farmers. By sourcing directly from local producers, we support rural livelihoods, reduce unnecessary middlemen costs, and ensure full traceability from field to table. Every bag of rice you choose contributes to strengthening Thailand’s farming communities
Our Mission
“To create and support a sustainable farming ecosystem.”
We believe that great rice begins with great farmers. Our mission is to empower local growers, preserve Thailand’s rice heritage, and share the world-class quality of Thai Hom Mali rice with both domestic and international customers.
