Customer Service : 
Thai Hom Mali Rice from Thai Fields to the World
We work closely with farmers by purchasing directly from local producers. We help support their sustainable way of life, reduce unnecessary costs for middlemen, and ensure transparency through rigorous inspections from harvest to packaging before reaching dining tables worldwide. Every bag of rice you choose is part of strengthening and sustaining Thai farmers’ livelihoods.
"We create and support a sustainable agricultural ecosystem"
We believe that high-quality rice begins with good farmers. Our mission is to empower local farmers, preserve the heritage of Thai Hom Mali Rice, and share its world-class quality with consumers both domestically and internationally.
Supported the National Police Day event.
On October 16, 2025, Jinhong Sahagit Co., Ltd. supported the National Police Day event by making a contribution to Prathai Police Station as part of the company’s commitment to community relations and public service support.
Donated rice and milk to Wat Pa Ban Lung Chan.
On 29 September 2025, Jinhong Sahakit Co., Ltd. donated rice and milk to Wat Pa Ban Lung Chan, supporting the temple’s community welfare activities. The donation was respectfully presented to the abbot as part of the company’s Corporate Social Responsibility (CSR) initiative to promote community well-being.
Supported the 2025 Annual Sports Day of Ban Nong Waeng School.
On September 26, 2025, Jinhong Sahagit Co., Ltd. supported the 2025 Annual Sports Day of Ban Nong Waeng School in Prathai District as part of the company’s commitment to youth and community development.
Supporting Humanitarian and Disaster Relief Efforts
On 26 July 2024, Jinhong Sahagit Co., Ltd. provided financial support to assist humanitarian and disaster relief missions for those in hardship, disaster victims, and underprivileged individuals across the country. A donation of 5,000 THB was presented to Hook 31 Rescue Unit, Prathai District.
Donated 20 blood oxygen monitors to Prathai Hospital.
On 24 May 2025, Jinhong Sahakit Co., Ltd. donated 20 blood oxygen monitors to Prathai Hospital. This donation was made as part of the company’s Corporate Social Responsibility (CSR) initiatives to support healthcare services and enhance community well-being.
Made a corporate social responsibility (CSR) contribution.
On January 28, 2025, Jinhong Sahagit Co., Ltd. made a corporate social responsibility (CSR) contribution by donating carpets for use in school activities to Ban Non Sung School in Prathai District.
Presented monetary gifts to children.
On 12 January 2024, Jinhong Sahagit Co., Ltd. presented monetary gifts to children in celebration of National Children’s Day 2024.
Donated an automated external defibrillator (AED) with a pulse oximeter.
On 6 June 2023, Jinhong Sahagit Co., Ltd. donated an automated external defibrillator (AED) with a pulse oximeter to Prathai Hospital. The donation, valued at 264,000 THB, aims to support emergency medical services and enhance community health and safety.
Supported the 2023 National Children’s Day activities.
On January 13, 2023, Jinhong Sahagit Co., Ltd. supported the 2023 National Children’s Day activities by donating gifts and educational supplies to schools in Prathai District as part of the company’s community development initiatives.
Corporate social responsibility (CSR) contribution.
On May 28, 2021, Jinhong Sahagit Co., Ltd. made a corporate social responsibility (CSR) contribution by donating a Zoll M Series defibrillator, valued at 260,000 baht, to Prathai Hospital.
Knowledge
What the Packaging Tells You
Phayaayara’s packaging isn’t just for show—it reflects the high standards we uphold from field to bag. When you pick up a bag from us, you’re getting more than rice;...
Hom Mali Rice vs Brown Rice
Did you know that authentic, 100% Hom Mali rice is rare? Many bags labeled Hom Mali you see in stores are mixed or blended. True Hom Mali is unmixed,...
4 Key Factors That Determine Rice Price
Many people wonder what drives rice prices — what makes them rise or fall? Here are the four main factors that affect how Hom Mali rice is priced. Our...
How to Confirm Organic Rice
Because we use all-natural processes, our rice is clean, safe, and free from chemical residues. But, like any natural product, there are pests we need to guard against. Common...
Our Qualification
We adhere to strict international standards, including GHP and HACCP certifications, and are accredited for authentic Thai Jasmine Rice to ensure purity,
consistency, and natural fragrance.
