Phayaayara Rice is proudly produced by Jinhong Sahagit Co., Ltd, a family-founded rice company established in 2013 in Thung Samrit, Nakhon Ratchasima, the heartland of Thai Hom Mali rice. From the very beginning, our goal has been simple: to bring the authentic taste of Thailand’s finest rice to both local families and international markets

Why Choose Us

The Best Origin – Our mill is located in Thung Samrit, Nakhon Ratchasima, one of the most fertile and renowned regions for cultivating Thai Hom Mali Rice, known as the best in Thailand.

Authentic Thai Hom Mali Rice – Every grain comes directly from trusted farmers in the fertile Northeast.

Certified Quality – We comply with strict standards including GMP, HACCP, and the Thai Hom Mali Certification Seal, ensuring purity, consistency, and aroma

Farmer Support – We work hand-in-hand with local growers, guaranteeing fair pricing, knowledge sharing, and long-term sustainability.

Trusted by Customers – From homes in Thailand to buyers abroad, our rice is chosen for its fragrance, taste, and guaranteed quality.

Supporting Farmers, Building Communities

Our strength lies in our connection with farmers. By sourcing directly from local producers, we support rural livelihoods, reduce middlemen costs, and ensure full traceability from field to table. Every bag of rice you buy helps strengthen Thailand’s farming ecosystem

Our Mission

“To create and support a sustainable farming ecosystem.”

We believe great rice starts with great farmers. Our mission is to empower local growers, preserve Thai rice heritage, and share the world-class quality of Thai Hom Mali rice with both domestic and international customers.