ข้าวไทย พญาไอยรา | บริษัท จินฮงสหกิจ จำกัด (สำนักงานใหญ่)

Knowledge

1. What is the HOM MALI RICE?

Authentic Phayaayara Hom Mali Rice—100% Certified by Thailand’s Ministry of Commerce

Every bag of our Hom Mali rice is independently certified by the Ministry of Commerce, ensuring its authenticity and exceptional quality. This premium rice features slender, aromatic grains that yield a soft, elegantly sticky texture when cooked—an indication of its genuine Hom Mali lineage. Savor the unmistakable fragrance and craftsmanship that set Phayaayara apart.

2. Why do ants keep floating up rice?

Why Ants Love Our Rice—and How to Keep Them Away

Our commitment to purity—free from chemical treatments—means our Hom Mali rice retains its natural, enticing aroma, which can also attract ants. To preserve freshness while keeping unwanted visitors at bay, try these simple steps:

– Store rice in airtight containers (glass or thick plastic work best).
– Add a few dried chili peppers to the container to deter ants naturally.
– Draw a chalk circle around storage containers to act as a barrier.

With these thoughtful methods, you protect both quality and peace of mind.

3. How to Prove Organic Rice?

The True Test of Organic Rice

At Phayaayara, we believe organic rice should always speak for itself. Because our grains are grown and processed naturally—without synthetic chemicals or additives—they remain clean, safe, and authentic. But natural farming also means we must carefully watch for “rice enemies” such as pests or insects that thrive in untreated environments.

Rather than masking these challenges with chemicals, we manage them through strict quality control and careful storage practices. The result is rice that not only meets organic standards but also reflects our genuine commitment to health, safety, and sustainability.

4. What does the packaging say?

Our Packaging Speaks Quality and Transparency

Each bag of Phayaayara Hom Mali rice is filled with grains sourced from top-tier paddy fields, processed with modern machinery under strict GMP (Good Manufacturing Practice) and HACCP (Hazard Analysis and Critical Control Points) protocols. Our packaging isn’t just a container—it’s a commitment. You’ll find clear labeling on nutrition, cooking instructions, storage tips, and production and expiration dates, all designed to inform and build trust.

5. 4 Factors determining the rice price that we should know!

4 Key Factors That Influence Hom Mali Rice Pricing

1. **Unpredictable Events** – Natural disasters (like floods, locust swarms, or pandemics) can sharply reduce yields, raising costs. 
2. **Supply & Demand Fluctuations** – Higher global demand or reduced harvests can increase prices, while surplus production may lower them. 
3. **Currency & Export Competition** – A weaker baht or increased international demand may push export prices up, while competitors supplying cheaper alternatives can pressure pricing. 
4. **Policy & Market Dynamics** – Export quotas, trade regulations, or sudden spikes in consumption can significantly shift prices.

Despite these variables, Phayaayara remains dedicated to delivering exceptional quality at a fair, value-based price.

6. HOM MALI RICE vs Brown Rice

Hom Mali Rice vs. Brown Rice: What’s the Difference?

**Authenticity & Aroma** – Genuine Hom Mali rice is rare, prized for its strong pandan-like fragrance even before cooking, and a soft, slightly sticky texture with each bite.

**Taste & Cooking** – Its delicate grains and natural scent make the eating experience uniquely satisfying—clean, fragrant, and light.

**Brown Rice Benefits** – While Brown Rice offers slow digestion, greater fiber, and a fuller feeling—making it ideal for those managing weight or blood sugar levels—it does not deliver the same aroma or texture as Hom Mali.

Choose Hom Mali when you seek luxurious flavor and texture. Choose Brown Rice for added nutrition and satiety.